If you don't know what your users want, you can only deliver what they want by accident.


User research is often the first step of a design process, because you cannot begin designing a product or service without first understanding what the users want.


You will learn :

  • How to do a user research

  • How to put them into practice on your projects. 

  • How to create an interview guide

  • How to run an interview

  • How to analyze the results of your research.


With this training you will be able to get first-hand knowledge of your users in order to design the optimal product/service (one that sells better than your competitors). 

Deliverable :

  • Day 1 : user research/ research, interview

  • Day 2 : synthesis from the research, personas


  • Anyone who are curious to experience user-centric design as a problem solving approach.

  • Business leader, start-up owners or entrepreneur to be interested in providing good products, services or feature for their customers

  • Are you a large company looking to integrate the speed and responsiveness of startups into your processes?

  • Managers how wants to unlock the potential of their team to maximise their performance.

  • Enterprising student.

The strengths of our training

  • Facilitating discussion instead of delivering information

  • Allows participants to share knowledge

  • Aligned to session’s desired outcomes

  • Your are participants and learners at the same time

  • About individual learning and group outcomes


As a faciliator we are

  • Objective

  • Unbiased and non judgmental not a stakeholder

  • Listening, questioning and coaching

  • Building consensus and agreement

  • Driving closure, action and next steps

On-demand training organization number for OPCA support or Training Fund.



+33 66 756 37 58

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France - Suisse 

 © 2016-2019 By M.I&PI Consulting

Organisme de formation enregistré auprès du Préfet de la Région Rhône-Alpes.